Advertising pre-test SIGMA carries out for its clients qualitative and quantitative studies evaluating a priori advertising messages (memorization, intelligibility, the incentive to purchase, etc.) on the basis of the presentation of storyboards, TV spots, soundtracks (sound design ) to the intended targets.
Advertising post-test SIGMAcarries out trackers on the memorization of recent campaigns as well as the measurement of the Day After Recall of advertising messages broadcast on television. Ad hoc post-test studies are carried out bySIGMAat the request of its customers, allowing an in-depth assessment of the impact of advertising campaigns after broadcast.
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